UX Designer
Design Thinker
Facilitator
I’m Anqi - a globe-trotting and food-loving UX designer, researcher, design thinking expert and facilitator. I empower teams to solve their problems creatively with empathy, research, design, strategy and more.
After dedicating 7 full-time years to innovation and e-commerce in the FMCG industry, I decided to move across the globe and embrace life with my family and remote work.
UX Design Case Studies
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![Three smartphone screens showing a healthcare app interface with patient notifications, patient status updates, and dashboard features for user research.]()
Smart health care dashboard
Leveraging user research to improve a dashboard for smart health care. From research to wireframes to prototype.
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![Slide from a presentation titled "Customer Journey Mapping Workshop for B2B Project" featuring a detailed customer journey map with various columns and colorful sections, and a smaller image of a man with protective eyewear working in a laboratory setting on a tablet and phone screen.]()
Kickstart a large B2B project with UX workshops
Facilitating a customer journey workshop to kick start a B2B e-commerce platform, by helping the team find clarity in the mountain of information.
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Improve conversion in D2C shop
Increasing conversion of a D2C shop through comprehesive UX research & design
Design Thinking Facilitation
I’m passionate about enabling people to unlock new ideas and create something creatively. With the Design Thinking approach I guide and inspire my participants to tackle difficult challenges creatively. My goal is to empower you on the journey of value creation every step of the way. From understanding the problem and the users, to brainstorming solutions and putting them into action, I’m by your side.
7+
years of experience
200+
workshop sessions
1500+
participants
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Using the human-centered approach to understand users, generate innovative solutions, and prototype for real-world testing. Also enhance empathy, ideation, and collaboration skills.
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Deep dive into understanding user needs, behaviors, and pain points. With the help of UX research methods, user testing techniques, create products and services that users love.
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This intense workshop combines design thinking with agile methodologies to tackle critical business challenges, validate concepts, prototype solutions, and get user feedback quickly.
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Focus on brainstorming and generating a multitude of ideas to solve a specific problem. With various ideation techniques, break through mental blocks, and collaborate to identify the most promising solutions.
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Facilitates collaborative development of clear and actionable strategies. Explore market trends, analyze competition, and set achievable goals.
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Need something completely different? No problem! Let’s discuss about your problems and I’ll craft an customized workshop for your specific needs.
If you are interested in Design Thinking or want to collaborate, then let’s talk!
About me
My creative journey embodies a combination of diverse cultures and experiences - born in China, raised in Germany, discovered my passion for design in the Netherlands. As a life-long learner, I thrive on challenges and seeking opportunities to grow.
Previously, I was a freelance UX Researcher for foodspring. Before that I worked as an UXUI Designer for digital innovations at Henkel. As a Design Thinking Consultant I also introduced and established the Design Thinking approach with business units and project teams across the company.
Skills
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Journey mapping • Information architecture • User flow • Wireframes • (Rapid) Prototyping • User interview • Persona • Jobs-to-be-done • A/B testing • User testing • Field & diary study • Qualitative analysis • Strategic Design • Service Design
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Workshop facilitation • Design Sprint • Human-centered design • Empathy • Agile • Communication
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Presentation • Networking • Proactive • Teamwork • Creative problem-solving
Work experience
Dec 2024 - now: Co-Founder • Digital Media Foundry • Indonesia
Aug 2024 - Mar 2025: UX Researcher & Designer (freelance) • foodspring • remote
Jul 2021 - May 2024: UXUI Designer • Henkel • Germany
Oct 2017 - Jun 2021: Design Thinking Consultant • Henkel • Germany
Apr 2014 - May 2017: Office Assistant • studyportals • Netherlands
Education
Sep 2014 - Feb 2017: Industrial Design (MSc) • Eindhoven University of Technology • Netherlands-
Sep 2011 - Jun 2014: Industrial Design (BSc) • Eindhoven University of Technology • Netherlands-
Oct 2007 - Mar 2011: Business Administration (BSc) • Bayreuth University • Germany-:;